Mobile Payments Getting Traction On Social Networks, But Fees Are Sky High

The users are more and more the election of the payments by movable telephone simple removal of SMS for the micro-operations in the social sites of the applications and the games of network (to fill the emptiness in the hope that the options are more direct), but the transaction tariffs are super high limit development.

The problem is that the mass of transactions - specifically the deceit that give to the users a call tone " gratis" with small letter that is mentioned a monthly position of U.S. $ 20 - they have brought as much money in cash to the carriers who have taken customary 50% or more of the total of the payment of taxes. Reason why the market the transactions are included were legal, those rates must fall dramatically. So that this happens, the social networks need to obtain directly involved in the negotiations of carrier.

Two companies, both have lodging in Europe, they are already indicating that the payments like an objective for movable applications - Mobillcash (the United Kingdom) and Zong (Switzerland).

When you buy rifle of hunting in virtual Mobwars, for example (and she sells a pile to me of them, until a maximum of $ 1 million per month) you must pay the money in cash. You can choose to pay by a series of services (Facebook does not offer a direct payment, nevertheless), including Mobillcash or Zong. If Zong chooses, please díganos its telephone number in the site, to obtain a text message with a code of four digits, fits the code in the ready site and. It is the sensation of much more easy to load a transaction that takes place outside a line of Amazon-that it takes.
What Happens If Carriers Ignore the Opportunity

Chances are the carriers won’t lower their exorbitant payment fees anytime soon. What I’m guessing will happen is that services like Zong and MobillCash, as they add valuable users who like to pay via SMS, will simply offer to move those users to credit card payments. Users still pay by just entering in their phone number and then typing in a 4 digit code they receive via SMS, but the charge would go to their credit card instead of their phone. The difference in fees is so large that customers can be offered a very large incentive to simply store their credit card and use that instead of having the charge go to their phone bill. And checking out is still much, much simpler than typing in your name, address and credit card details.