Google News, Now With Ads

In recent months, Google has made several moves to increase its advertising revenues in some sectors (furniture, pictures), and cut that are not working as press and radio. Today, one of the most popular Google property outside of the research is also taking the monetization train - Google News.

The ads are displayed when searching for news about a specific topic. For example, the search for "Apple" and you get ads Apple Online Store, search for "JetBlue" and you get a series of ads for online ticket vendors. Like all Google products, ads can be purchased through an AdWords account.

Currently, the ads appear to be text only, even if Google refers to some other formats in a blog post. The company writes: "In recent months we have experimented with a variety of different formats, such as overlay ads embedded video from partners such as the AP."

Google has long John Battelle Watch believes that this measure "a little" dust football ", which Google does not mention anything about sharing revenue with content providers that seed aggregator. I'm not so sure it is. Like Digg it, Google News only the title of aggregates and fragments, with links that drive traffic to publishers. On the other hand, if he is putting ads in Google Reader, in which the full text of stories is available, then it could have a great tumult of the publishing community.


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Add Google Search and AdSense to Your Mobile Website

The search of Google can be integrated in tons of the places through the Web, including this one. Now, Google is extending the functionality to the movable Web, where the publishers can integrate the search of Google now and make money in the income generated by click in the announcements for moving bodies.

Very similar to the customized search of Google of the Web site, the version for moving bodies can be marked in the heat of the moment with their own mark and the design to make feel it like of their property. Thence, the users can realise searches in the Web, as well as the premises of Google, the image and the content of the news.



As well as it does in the Web, Google dominates the movable search in terms of percentage of the market. Its movable experience search is little and fast of load, like the search Web. When extending this functionality to the publishers, who also can generate income from the movable search of Google, is simply a success blow.

As far as which this could be beneficial for the publishers, the announcements are fed on AdSense for moving bodies, that already has been in use for the sale of contextual announcements of the movable sites of third parties. Although the market announcement could now be weak, the search normally works better context, reason why it is, without a doubt, the money that to do here, and so that the publishers of Google. AdSense movable search still and to run is not to try to do it everything, nevertheless. The company is looking for beta-testers - the application can be found here.

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