Google News, Now With Ads

In recent months, Google has made several moves to increase its advertising revenues in some sectors (furniture, pictures), and cut that are not working as press and radio. Today, one of the most popular Google property outside of the research is also taking the monetization train - Google News.

The ads are displayed when searching for news about a specific topic. For example, the search for "Apple" and you get ads Apple Online Store, search for "JetBlue" and you get a series of ads for online ticket vendors. Like all Google products, ads can be purchased through an AdWords account.

Currently, the ads appear to be text only, even if Google refers to some other formats in a blog post. The company writes: "In recent months we have experimented with a variety of different formats, such as overlay ads embedded video from partners such as the AP."

Google has long John Battelle Watch believes that this measure "a little" dust football ", which Google does not mention anything about sharing revenue with content providers that seed aggregator. I'm not so sure it is. Like Digg it, Google News only the title of aggregates and fragments, with links that drive traffic to publishers. On the other hand, if he is putting ads in Google Reader, in which the full text of stories is available, then it could have a great tumult of the publishing community.


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